Consulting
Built from experience. Driven by the plant.
Successful cultivation isn't about one product, one feeding program or one piece of equipment. It's about understanding how every part of the grow works together.
My approach starts with genetics and follows the plant from the environment above the canopy to the root zone below it. After more than 30 years of cultivation experience, I've developed seven core principles that guide how I approach every crop, facility and cultivation challenge.
The Billy Green Method
Everything starts with genetics. Without the right cultivar, there is a limit to what even the best facility and cultivation program can achieve.
How I can help: Cultivar selection, genetic evaluation, phenotype selection and matching genetics to your facility, production goals and market.
The plant's environment drives its performance. Temperature, humidity, VPD, CO₂, airflow and lighting need to work together — and the targets need to evolve throughout the crop cycle.
How I can help: Environmental targets, VPD strategy, lighting, CO₂, airflow and room optimization throughout each stage of growth.
What happens below the canopy is just as important as what happens above it. Understanding substrate moisture, EC, dryback and runoff provides a window into what the plant is experiencing.
How I can help: Root-zone monitoring, sensor implementation, substrate strategy, EC management, dryback analysis and runoff interpretation.
Irrigation is more than giving plants water. Timing, volume, frequency and dryback can be used strategically to influence plant growth and development.
How I can help: Irrigation design, shot size and frequency, P1/P2 strategies, dryback targets, automation and crop-steering programs.
A feeding program should work with the cultivar, environment, irrigation strategy and stage of growth — not simply follow a generic feed chart.
How I can help: Nutrient programs, EC and pH strategy, nutrient timing, water-quality considerations and troubleshooting plant response.
Healthy crops start with prevention. A strong IPM program combines sanitation, monitoring and early intervention before small problems become expensive ones.
How I can help: Preventative IPM programs, pest monitoring, sanitation protocols, early detection and crop-health troubleshooting.
Consistency comes from documenting what works. Track the environment, root zone, irrigation, nutrition and crop performance — but never stop reading the plant and understanding what it's telling you.
How I can help: Cultivation SOP development, data tracking, crop analysis, troubleshooting and building repeatable cultivation systems.
Billy Green Consulting may start with me, but I don't work in a vacuum. Over the years I've built relationships with some incredibly talented people across cultivation, facility optimization, crop steering, irrigation, compliance, EU-GMP, international markets, agronomy and other specialized areas of the cannabis industry.
When a project's scope requires expertise beyond my own, I bring the right people to the table rather than pretending one consultant can—or should—know everything.
My network includes people such as:
A highly experienced commercial cultivation consultant with more than 20 years in the industry. Shane's expertise spans crop steering, irrigation strategy, substrates, environmental control, sensors and automation, SOP development, yield and quality optimization, labour efficiency and cultivation profitability.
An international cannabis consultant with a background in plant biotechnology, quality systems and large-scale greenhouse operations. Atia specializes in EU-GMP and GACP compliance, operational optimization, export readiness and helping producers understand the requirements for accessing international medical cannabis markets, including Germany, Australia and the United Kingdom.
Agronomist, cannabis educator and Executive Director of the Scotian Cannabis Alliance. Av brings extensive knowledge in agronomy, plant health, cultivation, sustainable agriculture, regulatory guidance and industry development, along with deep relationships across licensed producers, regulators, government and the broader cannabis sector.
And these are just a few.
I also work with an established network of industry professionals and brokers serving both Canadian and European cannabis markets. That means my involvement doesn't necessarily have to stop when the crop is grown. Where appropriate, I can help connect producers with the people and pathways needed to explore domestic and international sales opportunities.
Whether it's solving a specific cultivation problem, optimizing an entire facility, preparing for EU-GMP, developing an international pathway or bringing additional specialists into a larger project, we can assemble the expertise the project requires and work together as one team.
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